Start small, but start

Without action, your dream will dry up and blow away

Define your purpose and determine your target

Figure out how you can address their needs

Don’t be afraid to make mistakes!

Provide free information

People like to try before they buy, so devise a way they can experience your talent or product

However, only give away something of genuine value, otherwise you just prove you don’t have anything worth paying for

Be visible

Write articles, give presentations, share information

Participate in blogs, make comments and interact

Go multimedia with videos, webinars, podcasts and clips

Believe in yourself

You don’t need to know everything

You need to be knowledgeable, willing to learn and open to new ideas

You can do this!

Believe it!

Expect to be criticized

Some people say if you aren’t being criticized, you aren’t trying hard enough

There will always be detractors and critics

Handle them like a professional, and don’t let them affect you

Be honest

The public has developed a very cynical lie detector, and if you try to deceive, you will lose your credibility

Nothing is more difficult to regain than someone’s trust

Always be honest about your skills, your promises and your capabilities

Stay informed

Know what your competitors are doing

Stay up-to-date on new developments in your field

Share ideas with others who practice innovation

Never Stop Learning

Your doctor may have graduated at the top of his class, but if that’s the last time he learned a new technique, you could be in trouble

No one knows it all, and the best and brightest are constantly educating themselves.

Did you know that Google Map might have your business listed and if you don’t claim it, SOMEONE ELSE CAN!

Kristine Wirth has a great post on her blog about this:

Be sure and check it out!

NOTE: when you verify your identity with the phone call, WAIT patiently – it takes a while to process. The SCREEN will tell you when it’s complete.

New classes have been added, please check them out at

Remember when we talked about how your marketing must be authentic? How, in this new marketing environment, deception is exposed and the word spreads swiftly? You don’t want to get caught even appearing to influence without being transparent about it. Case in point, take a look at this link, where a cruise ship company apparently tried to organized their viral marketing campaign. let me know what you think – post your comments!

Hope this is finding you doing well! You were such a great class. I am a little behind on my posting, so stay tuned for a few more  posts headed your way.

I have updated my website and have my upcoming classes listed there – check it out!

Here is a great link and good information on Squidoo about recessionary marketing.

We will discuss it at our class, but thought you might like to do some homework ahead of time.

Hi everyone

Since no one responded, I “unprivated” this to offer better access.

Click on the left, blue words, “subscribe to get in your email”.

Then enter your email, verify as requested by feedburner. You’ll get an email to confirm, and once you’ve confirmed, you will get these posts in  your email whenever posted.

See you at class!

Hello “Marketing By Leading ” Class!

Welcome to YOUR blog. This is a private blog, by invitation only. And right now, you are the only ones invited. After the class, if we want to expand our little marketing brain trust, we can add people.

So, try it out! Post some comments… subscribe…enjoy!


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